Fact: Nobody does Halloween like the Today show does Halloween. Every year, Today's Savannah Guthrie, Hoda Kotb, Al Roker, and the rest of the gang bring their costume A-game for the morning show's annual "Halloween on the Plaza" special. Whether it's going all out with the '90s throwbacks, wearing their best hats for a royal wedding or paying homage to their favorite iconic dances, the Today show cast is always on point come every October 31.
Scroll through the very best Today show costumes from years past. You'll soon discover that it's nearly impossible to pick a favorite year.
The Today show cast went all in on Vegas with their 2022 Halloween costumes. After gathering around a poker table, the co-anchors tipped their hats to the most memorable corners of the Vegas scene including impressive magic acts, singers and others. Hoda Kotb and Savannah Guthrie wowed audiences with their Cirque du Soleil entrance, Jenna Bush Hager belted out one of Céline Dion’s iconic songs and Craig Melvin got his gloves on to portray Muhammad Ali. What’s more, Al Roker and Willie Geist dressed up as rock legends Sammy Davis Jr. and Elvis Presley, respectively. Paying homage to Las Vegas’ roots were Dylan Dreyer as Adelaide Herrmann, Carson Daly as David Copperfield and Sheinelle Jones as a Las Vegas showgirl.
There's nothing quite like seeing Carrie Underwood — er, correction, Hoda Kotb dressed up as Carrie Underwood — belting out the Sunday Night Football song. This year, the Today show crew honored all things football with their costumes. Besides Hoda, we saw some of the NFL's biggest stars — that is, Craig Melvin as Patrick Mahomes, Willie Geist as Tom Brady, and Carson Daly as Rob Gronkowski. We also saw some of the most iconic Super Bowl halftime performers thanks to Al Roker dressing up as The Weeknd and Sheinelle Jones showing us her Bruno Mars-inspired moves. Finally, we saw Jenna Bush Hager and Savannah Guthrie do a fun routine as Dallas Cowboys cheerleaders. All in all, you absolutely must see how the Today show team introduced their fun costumes this year — so much effort and it was well worth it!
There's no business like show business! In 2020, the Today show cast paid tribute to some of Broadway's most iconic characters, including Chicago's Velma Kelly (Sheinelle) and Roxie Hart (Dylan Dreyer), Hamilton's Alexander Hamilton (Craig) and King George (Al), Grizabella from Cats (Jenna), and, of course, Elphaba (Savannah) and Glinda (Hoda) from Wicked. Announcing each costume was Carson.
2019 was all about the most iconic dances in pop culture history. Peter Alexander got Footloose as Kevin Bacon from the 1984 dance flick, Sheinelle marched to Janet Jackson's "Rhythm Nation," Dylan grooved like Elaine from Seinfeld, Al and Craig teamed up as Will Smith and Carlton Banks from The Fresh Prince of Bel-Air, Hoda got down like Tony from Saturday Night Fever, and, finally, Savannah and Carson strutted around Rockefeller Plaza as Sandy and Danny from Grease. What a team!
Savannah just wanted to have fun and she most certainly did as '80s icon Cyndi Lauper. Meanwhile, Hoda went crazy with the rhinestones for her all-white Elton John costume. Last but not least, there's Carson Daly, who paid tribute to the one and only Bruce Springsteen.
Being obsessed with Coming to America, Craig channeled Prince Akeem from the classic Eddie Murphy film, while Jenna Bush Hager and Peter Alexander got into character as Goose (Anthony Edwards) and Maverick (Tom Cruise), a.k.a. the dynamic Top Gun duo.
Al broke out the six-string and Willie Nelson's iconic braids to mimic the "Always on My Mind" singer's legendary look.
It was a full-on celebration of the decade that brought us slip dresses, Forrest Gump, and boy bands galore. From left to right, Savannah copied Demi Moore's legendary 1992 Vanity Fair (er, "Savanity Fair") cover, Tamon Hall and Willie Geist were Mia Wallace and Vincent Vega from Pulp Fiction, and Al was the perfect Steve Urkel. For a meta twist, Kathie Lee dressed up as Regis, while Hoda dressed up as KLG pre-Today. And then there was Carson, who came as the Terminator.
Meanwhile, Jenna showed up to studio 1-A as her grandma, Barbara Bush, who served as First Lady from 1989 to 1993. What's more, Jenna had the whole plaza doing the Macarena with her as Today introduced her costume.
The '90s theme continued with Dylan taking on Baby Spice from the Spice Girls and Tamron dressing up as Vivian (Julia Roberts) from Pretty Woman. Oh yeah, and here's another closeup of
Today viewers totally lost it over the morning show gang's Peanuts costumes in 2015. You had Meredith Vieira dressed up as Pig Pen, Willie as Schroeder, Carson as Linus, Natalie as Marcie, Tamron as Peppermint Patty, Al as Charlie Brown, and Savannah as Sally. Good grief!
Of course, the Peanuts crew would not be complete without Snoopy (Hoda) and Woodstock (Kathie Lee). Yes, that really is KLG under all that yellow! 😂
To pay tribute to the iconic NBC comedy sketch show, Hoda and Kathie Lee partied on as Wayne and Garth from Wayne's World. If you ask us, Hoda especially nailed Garth's facial expression.
The year 2014 was all about the mom jeans for Meredith, Savannah, and Jenna. Looks like they all love the "9-inch zipper and casual front pleats!"
It was peppy cheerleader time for Willie and Tamron, as the two mimicked Will Ferrell and Cheri Oteri's well-known skit for the morning show special.
In 2014, Lester Holt and Al joined in on the fun as the Blues Brothers: Jake and Elwood.
Sometimes when Natalie Morales gets nervous, she dresses up as Mary Katherine Gallagher and sticks her hands under her armpits just like Molly Shannon's character did in Superstar. Of course, Natalie's costume wouldn't be complete without Peter playing along as the priest.
Yaabaa-dabba-doo! For 2013's classic TV show theme, Hoda and Kathie Lee channeled the modern Stone Age family as BFFs Wilma and Betty. Just check out those Flintstone feet – talk about nailing it!
Besides Wilma and Betty, Al stepped out as Mr. T's B.A. Baracus from The A-Team. As for Natalie and Savannah, the "classic TV show" theme inspired them to dress up as Laverne and Shirley.
In honor of Prince William and Kate Middleton's big day, the Today crew had a regal theme in 2011. Savannah played the part of Prince Philip, Al was Prince Harry, Natalie took on Pippa, and Ann Curry stunned as the Duchess of Cambridge. What's more, the entire Today crew even recreated the nuptials during the show that year. And you thought you were obsessed with the royals!
It wouldn't be the royal wedding without Queen Elizabeth II herself (a.k.a. Meredith). Speaking of royal relatives, let's not forget about two other very notable guests from Kate and Will's important day ...
It's Princess Beatrice (KLG) and Princess Eugenie (Hoda)! The fourth-hour duo donned the princesses' elaborate hats and bright-colored dresses as part of the recreation of the royal wedding on Today.
In 2010, "Halloween on the Plaza" was all about honoring the pop-culture icons of the times, which included Superman (Al), Justin Bieber (Natalie), and former President Barack Obama (Tamron).
Meredith gave Lady Gaga's little monsters everywhere something to talk about when she stepped out in a pink hoop gown and belted out "Bad Romance." Now, that's dedication right there!
The force was definitely with Today in 2009 when the entire crew showed off their love of Star Wars. KLG was R2-D2, Natalie was Queen Amidala, Hoda was Yoda, Ann was Darth Vader, and Meredith was Princess Leia.
Once upon a time, the Today show cast donned all sorts of fun fairytale outfits as part of their Halloween extravaganza. Among the fairy-tale characters were Pinocchio (Meredith), Cinderella (Ann), the Gingerbread Man (Al), Little Red Riding Hood (Hoda), the Big Bad Wolf (Kathie Lee), and Rapunzel (Amy Robach).
They did the Munster mash! Inspired by the TV sitcom The Munsters, Hoda went as Marilyn, while Natalie, Meredith, and Tiki Barber channeled their inner Eddie, Lily, and Spot.
Apart from Natalie, Meredith, Hoda, and Tiki, Al got covered in grey face makeup and donned his finest vampire attire as Grandpa Munster.
While 2006 didn't have every co-host following the same theme, the costumes were still undoubtedly amazing. Ann Curry went as Cher, Meredith was Bette Midler, and Natalie struck several poses on the Plaza as Madonna.
As you can see, Al got super into his Davy Jones from Pirates of the Caribbean: Dead Man's Chest costume. He's totally unrecognizable (well, except maybe for the glasses).
Similar to 2006, the year prior didn't have much of a running theme. With that being said, the ladies of Today (Ann Curry and Katie Couric) both dressed up as iconic beauty legends Audrey Hepburn and Marilyn Monroe. As for Al, he chose to go as Batman's trusty sidekick Robin.
Well before Sheinelle created her Tina Turner look in 2018, Ann wore her own costume to honor the "Proud Mary" singer. Much like Sheinelle's costume, Ann's Tina Turner getup included plenty of glitz and bling.
Way before anyone could imagine Donald Trump becoming president, Katie dressed up as the former reality TV star. The Apprentice had just been released that year on NBC, making her costume choice especially topical.